(Los Angeles, CA) - HeroicWorld Productions proudly announces the release of the new superhero entertainment documentary Heroic Ambition.  Executive produced by Scott Cranford and released by HeroicWorld Productions, Heroic Ambition was released on DVD on July 28, 2010.

The film was written and directed by Scott Cranford, founder of HeroicWorld.com and former official "Superman" of Metropolis, Illinois. Using character types found in the world of Superman, Cranford has created a film that gives an entertaining and revealing look behind one of the biggest superhero entertainment events in the country.

An actor from Los Angeles, Cranford was selected to play the Man of Steel in a nationwide casting search held by the Metropolis Chamber of Commerce for their annual Superman Celebration.

“For eight years, I flew from Los Angeles to Metropolis to portray the Man of Steel for the annual Superman Celebration,” Cranford remembers. “Since the first year I portrayed Superman, I wanted to make a documentary [about it]. However, I didn't feel it was appropriate to be making a movie while doing my job.  Asking a kid to redo a high five just didn't seem cool.”

Cranford gathered film footage of his Superman-related activities while wearing the requisite blue tights and red cape for Metropolis. Before the end of his tenure as the Man of Steel, Cranford’s thoughts turned back to his original inspiration.

“A month before my last year playing Superman, I felt it was the right time to pursue the documentary,” says Cranford.

The director put out an online call for footage from the Superman Celebration to add to his documentary project. Cranford was soon contacted by Kevin James, a Boston film student and Superman fan.  James and fellow film students and Superman enthusiasts Craig Shannon and Matt Sinclair drove out from Boston, Massachusetts to Metropolis, Illinois and shot most of what would become Heroic Ambition.

The documentary uncovers the ambition of the city of Metropolis, Illinois and the people surrounding the Annual Superman Celebration. The city of Metropolis holds the title of being the official city of Superman and has been celebrating the Man of Steel annually for 32 years.

“This documentary is my Superman film,” says the writer/director. “From the onset, my goal was not necessarily to make a great documentary but to make a great Superman movie and I feel I have achieved this.”

Thousands visit the real city of Metropolis annually to celebrate the world's first Superhero -- Superman, The Man of Steel. Witness the ideals of several archetypes within Superman's Universe. Meet the residents of Metropolis and the visitors to one of the biggest superhero entertainment events in the country.

Share the excitement, the controversy and the ambition as expert insights offer different sides to what goes on behind the scenes of the celebration for the world's most legendary comic book hero.

Watch the official trailer and learn more about this exciting superhero entertainment documentary by visiting the film's official website, www.HeroicAmbition.com!